About

Established in 2012 by Chanya Kaur and Dalbir Singh, The Pure Concept designs innovative and contemporary furnishing and upholstery fabrics for interiors. The Pure Concept's philosophy is to combine creativity and quality for your home.

GM Syntex, our partner manufacturing company is a major exporter of fabrics from India. Starting with a small manufacturing unit in Tarapur, the factory now has over 300 machines, including jacquard, dobby, dip dye and embroidery machines, giving a diverse range of fine fabrics to our customers.

In order to create such a diverse range of fabrics a large investment goes into the colouration and artworks, these developments play a large part of its success. International photo shoots with some of the top photographers and stylists ensure our advertising campaigns are of a high level in the market. 

We believe The Pure Concept is unique, a new and exciting path for the Indian and International Market!

The Pure Concept Collections:

2014 - Mademoiselle / Un / Deux / Trois / Quatre / Cinq / Essentials / Essential Velvets / Sheers

2012 - Volte 1 / Volte 2 / Volte 3